Advertise in Destination US Virgin Islands

Now in its 20th year, Destination US Virgin Islands, one of Ralston Holding’s series of Caribbean location specific magazines, has evolved to become the leading travel publication of its type within the region.

Destination US Virgin Islands is both a visitor’s guide and lifestyle magazine featuring island events, the latest in local trends, celebrity chefs with their signature dishes, island personalities and much, much more. The magazine provides readers with a concise guide that highlights the best in shopping, dining out, activities and attractions, real estate and business.

The 2020 edition, to be published in December 2019, will continue to supply essential information for visitors as well as a comprehensive insight into island life.

Why advertise with Destination Magazines?

  • Destination USVI & BVI is the ultimate travel guide on the islands, covering all of the best things to do, see and places to stay
  • The magazine is hand distributed to passengers as they board their direct American Airlines and United Airlines flights to St Thomas
  • Destination USVI & BVI is available in select American Airlines Admirals Club® lounges
View our online edition
Andrea Milam
Editor of Destination US Virgin Islands

Andrea Milam has lived in the Caribbean since 2005. Enamored with the region’s culture, food, music, people, and natural beauty, she moved to St. John in the U.S. Virgin Islands after graduating from college. There, she got married, built a home and a family, and established her writing and editing career. Experiencing the way her island community came together following a direct and devastating hit by Hurricane Irma only further fuelled her love for St. John and the Caribbean as a whole. Andrea's work has appeared in regional, national, and international magazines. She was appointed as the editor for Destination U.S. Virgin Islands | British Virgin Islands in 2019.

Contact the Editor

Prime Readership

Your advertisement will reach a captive audience of passengers aged between 21 and 60 with an average age of 42, primarily in middle through upper socio-economic groups. Our magazines are made available to passengers of American Airlines and United Airlines® on flights from New York (JFK), Miami, Charlotte, Philadelphia and Newark. Our readership is made up of first time and returning visitors, seasonal residents and second home owners, families, professional business people and island residents all with substantial disposable income.

Distribution

The success of the Destination series is due to the personalised one-to-one hand distribution of the magazines to passengers as they board their direct American Airlines and United Airlines flights from JFK, Miami and Newark to St. Thomas. Distribution will be done partially by hand or will be available on magazine racks for flights from Charlotte and Philadelphia.

Island Distribution

An additional 35,000 magazines will be distributed on island through visitor information centers, at selected hotel lobbies and in other high traffic areas.

Admirals® Club Lounge Distribution

In 2020, Destination US Virgin Islands will be available in selected American Airlines Admirals Club® lounges in Charlotte, JFK, Miami and Philadelphia. The membership profile of these clubs reveals well travelled, affluent, decision makers in the prime of their lives. Many are leaders of industry, including business owners, company CEOs, senior management and international celebrities. A recent survey showed that approximately 40% of members’ annual income exceeded $150,000 and 54% work in senior management for large companies with 500+ employees. Visibility for your business or product in these clubs represents an opportunity to reach an international, high income audience.

Keep in touch with the latest news and information from Destination Magazines

The ultimate Caribbean travel guides and vacation inspiration, featuring the best hotels and resorts, things to do and places to eat and drink. Explore our individual Caribbean island pages to learn about the top things to see and activities to do, along with restaurant reviews, tax-free shopping tips and cultural experiences. Discover your next Caribbean vacation destination!