Your advertisement will reach a captive audience of passengers aged between 21 and 60 with an average age of 42, primarily in middle through upper socio-economic groups. Our magazines are made available to passengers of American Airlines on flights from New York (JFK), Miami, Charlotte and Philadelphia. Our readership is made up of first-time and returning visitors, seasonal residents and second home owners, families, professional business people and island residents all with substantial disposable income.
The success of the Destination series is due to the personalised one-to-one hand distribution of the magazines to passengers as they board their direct American Airlines flights from JFK and Miami to St. Thomas. Distribution will be done partially by hand or will be available on magazine racks for flights from Charlotte and Philadelphia.
An additional 35,000 magazines will be distributed on island through visitor information centers, at selected hotel lobbies and in other high traffic areas.
Admirals® Club Lounge Distribution
In 2023, Destination US Virgin Islands will be available in selected American Airlines Admirals Club® lounges in Charlotte, JFK, Miami and Philadelphia. The membership profile of these clubs reveals well travelled, affluent, decision-makers in the prime of their lives. Many are leaders of industry, including business owners, company CEOs, senior management and international celebrities. A recent survey showed that approximately 40% of members’ annual income exceeded $150,000 and 54% work in senior management for large companies with 500+ employees. Visibility for your business or product in these clubs represents an opportunity to reach an international, high income audience.