U.S. VIRGIN ISLANDS DEPARTMENT OF TOURISM GOING TO MARKET
By Cathy O'Gara on 26th January, 2015
U.S. VIRGIN ISLANDS (January 25, 2015) – The United States Virgin Islands Department of Tourism is revving its marketing engines to ensure that the Territory remains a top of mind travel destination for the first half of the year.
Commissioner of Tourism Beverly Nicholson-Doty reported that both on-island and stateside public relations, marketing and advertising teams had been in regular communication since the start of the year to craft strategies to promote the Territory’s offerings to critical market segments.
An $800,000 advertising campaign, which began towards the end of 2014, includes three weeks of television commercials airing on CNN, CNN Headline News, the Food Network and the Travel Channel this month.
Other priority areas include digital advertising where the USVI has committed more than $200,000 towards online video advertising and search engine optimization.
“It is important that we embark on a creative and robust approach to promoting our islands this year while building on the success of last year’s ‘Virgin Islands NICE’ campaign,” said Nicholson-Doty who reported that the current advertising campaign runs through the end of March.
She stated that nearly $250,000 will be used strategically to reach the bridal, dive, epicurean and African American markets.
“We have carefully identified market segments which have contributed to the destination’s success last year and anticipate they will play a lead role in tourism growth this year,” she added.
Nicholson-Doty announced that the Department’s successful partnership with international music artist Pressure Busspipe will continue in 2015, including but not limited to the return of the NICE campaign this summer.
For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Twitter (@USVITourism) and become a fan on Facebook (www.facebook.com/VisitUSVI). When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in – making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.
Article supplied by Bevan Springer, Marketplace Excellence Corporation
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Source: United States Virgin Islands Department of Tourism